Top 15+ Software Companies in Minneapolis

A good marketing strategy is very important for software companies as it is for every company. To find more customers, a software company needs to have a multiplatform approach supported by a talented team that can direct potential customers to their company and products.

The first thing a software company that wants to promote itself should do is to tell people about its brand and introduce it. One of the biggest mistakes made by today's technology companies is to bore the other party by using excessive technical jargon during communication. What needs to be done at this stage is to inform people about what your company offers businesses and how to make them better.

When it comes to marketing, one of the must-haves is of course social media. Investing in social media, in the long run, is critical. Many companies often delegate their social media responsibilities to inexperienced interns, so try to get ahead of them by working with an experienced and skilled communicator who can represent your brand effectively.

One of the most critical points is to use a consistent SEO strategy. As with social media marketing, a quick and simple effort will not be enough in SEO. Even if you don't get the results you want from your SEO efforts at first, don't give up right away. To get good results, you need consistent keyword research and shareable content that will strengthen your website by turning it into a knowledge hub and boosting rankings in search engines.

If you follow these steps correctly, there will be no obstacles in front of you to achieve successful results.

The amount you need to spend to start a software development business will vary depending on the type of company you want to create, the services you intend to offer, and where you plan to run the business. Start-up costs for software companies range from $30,000 to $150,000, depending on the business scale, when taking into account office space, computers, software and marketing materials, employee wages, and tax due on your income.

We wouldn't be lying if we say that software companies keep the university degree a little bit more in the background when hiring compared to other types of companies. Although this situation differs from company to company, generally anyone who understands programming can easily work in these companies.

In addition, when we look at the people working in software companies; We can easily see that people with more technical knowledge such as computer engineers, software engineers, web design specialists, and graphic design specialists work in these companies.

Software companies can receive a wide variety of requests and feedback from their customers, and accordingly, they can create very different projects. Therefore, this situation may create the need for people with very different skills from various sectors to work in this sector. In addition to the professions listed above, digital marketing managers, brand directors, copywriters, content editors, social media specialists and project managers, etc. People from different professions, such as software companies, can find a place for themselves within the structure of software companies.

In short, those who work in software companies become interested in the digital world and are talented in this field.

On the software side of the project, you want to reveal, that getting help from companies that are experts in this business will benefit you in many areas. First of all, executing your project with a software company is the best way to run the project healthily. Software companies are the companies that understand and analyze the needs of their customers in the most accurate way and as a result, offer them the best service. This is a very important factor in shaping your project on more solid foundations. One of the biggest advantages of working with a software company is that the people in the team you will work with will be able to offer ideas that will positively affect the course of your project, which will cause your project to evolve into the best version. Also, working with a software company can help reduce your responsibilities significantly. Considering all these reasons, it is a very logical investment to cooperate with software companies.

As of 2023, the top 5 software companies in the world are as follows.

1. Microsoft

As the manufacturer of the operating system “Windows” that powers nearly one billion computers worldwide and the most popular productivity software “Microsoft Office”, Microsoft is the leader of the software industry with its revenue of 168.1 billion dollars in 2021. Founded in 1975 by founders Paul Allen and Bill Gates in Albuquerque, New Mexico's largest city, the company is now headquartered in the small town of Redmond, Washington.

1. Oracle

The American company Oracle, which is the second largest software company in the world with a worldwide revenue of 40.5 billion dollars last year, is a worldwide leader in Software as a Service (SaaS) as well as enterprise software. Oracle software is frequently used primarily in Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Capital Management (HCM), and Supply Chain Management (SCM) business areas. The company, headquartered in Silicon Valley, was founded in 1977 by Larry Ellison, Bob Miner, and Ed Oates.

1. SAP

SAP (Systems, Applications & Products), the largest software company in Europe and the only non-American company among the top 10 software companies in the world, ranks third on our list with its revenue of 32.3 billion dollars last year. The German company, which is the worldwide market leader with its Enterprise Resource Planning (ERP) software, provides its customers with Software as a Service (SaaS) as well as enterprise software. The company, currently headquartered in the town of Walldorf in the city of Baden-Württemberg, was founded in 1972 by five former IBM engineers.

1. IBM

Founded by Charles Ranlett Flint in 1911, IBM (International Business Machines) is the oldest software company still in existence, with a revenue of $23.4 billion in 2021. Headquartered in Armonk, New York City, the company is a global leader in the development of cloud and computing software.

1. Salesforce

Salesforce, which is the fifth largest software company in the world, is an American company founded in 1999 by four former Oracle executives. The company, which generated $17.1 billion in revenue last year, is headquartered in San Francisco. Salesforce is the world leader in Customer Relationship Management (CRM) software.

Software companies such as Adobe, Fiserv, ADP, Dell Technologies, and Broadcom come after the companies we have mentioned.

There are many reasons for this, but one of the most important reasons is that they do not have a specific strategy and vision. Lack of strategy is one of the biggest factors that doom a company to failure because it shows that the necessary steps are not taken to be successful. Other reasons software companies fail include poor marketing, insufficient funding, and a lack of customer base.

We can divide software companies into service-based companies and product-based companies.

• Service Based Companies

It works directly with businesses and provides them with services such as customized software development, consulting, or dedicated development teams.

• Product Based Companies

They are businesses that develop their own products and deliver them to end users. Microsoft and Google are two very good examples of product-based companies. Both offer a range of ready-made solutions that can be configured and customized to the specific needs of the company.

Of course, the prices will vary according to the project and the size of the companies, but if we say something on average, we can say that the prices are in the range of 10,000-50,000 dollars.

When running a project with a software company, they can accompany you from start to finish. From the maintenance of the produced product to the generation of ideas, a software company has the knowledge and experience to meet your needs.

At some point in your project's development process, you may find that your project needs more experts than you expected, and you may have to work with a lot of freelancers. At this point, working with a full-fledged software company will be useful for you. Instead of being your HR, you can rely on the software company you're collaborating with to do the appropriate team expansions.

The team at the software company you work for will have a project manager and this person will have taken many responsibilities from you. You may not want to spend time on tasks such as coordinating daily project-related activities, and the project manager will come to your aid at this point. As a business partner, you can stay in constant contact with them and receive updates, meeting minutes, and reports.

A software team that has been with you from the beginning of your project and has extensive knowledge about your product will provide you with the best service when your product needs updating or routine maintenance.

Business Analyst: Understands the customer's business processes and translates business needs into requirements.

Product Owner: Responsible for the vision and evolution of the product, the product owner ensures that a final product meets customer requirements.

Project Manager: The project manager, who manages and motivates the software development team, is responsible for delivering products on time and within budget.

UX/UI Designer: Transforms the product vision into user-friendly designs.

Software Architect: Designs a high-level software architecture. Selects appropriate tools and platforms to implement the product vision. Sets code quality standards and perform code reviews.

Software Developer: A software developer does the actual work and codes an application. Resolves technical issues that arise during development.

Software Testing Engineer: Ensures that an application is performing according to requirements.

Test Automation Engineer: Designs a test automation ecosystem. It also writes and maintains test scripts for automated testing.

DevOps Engineer: Facilitates collaboration by working between development and operations teams.