Top 15+ Software Companies in Belgrade

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Understanding what software companies do first requires mastering the concepts of 'software' and 'software development'.

Software is a field that covers the codes used to create programs and the management of these codes so that mobile devices and computers can perform their operations and tasks for certain purposes. In short, thanks to the software, commands are given to the technological devices and they are told what to do.

Software development, on the other hand, is the process of understanding, identifying, designing, programming, documenting, testing, and fixing bugs involved in the creation and development of software components.

A software company is a company that carries out all these works in a professional way. A software company designs and develops custom software applications and tools that help solve problems or achieve a specific result.

Software companies have many alternatives for making money, some of which are as follows:

• Product Sales

The main way software companies make money is by selling the software and applications they develop. For this, these companies have a certain path to follow and they can make good sales as long as the right steps are taken on this path. For this, they must first create a product that will benefit people. Then they need to start the sales process by putting the product in the right marketplace and on their website.

• Retention of Existing Customers

One of the primary goals of a software company is to provide the best service to meet customer expectations. This is achieved by delivering the work they receive on time and with the highest quality version. In this way, the company's customer impression is at a good level and customers continue to trust these companies in the following processes. Customers who are satisfied with the service they purchased are willing to pay the fee requested by the software company for their next project. For this reason, it is critical to provide the right service and protect the reputation of the company, not to lose existing customers, and to expand the customer network day by day.

In addition, if subscriber-based software is preferred rather than one-time software sales, existing customers will also be retained.

• Ads

We know that some of the biggest software companies such as Google and Facebook use ads as their primary source of income. But for customers, one of the most frustrating features a software or app can have is the advertisements it is exposed to. Therefore, software companies must establish a very good balance between the revenues they receive from advertisements and customer satisfaction. Many software companies, which do not want to risk losing customers by placing advertisements on the product they produce, prefer to stay away from this business model.

Here are the revenues of the biggest software companies from advertisements in recent years:

• GOOGLE (2021) - $31.88 billion
• AMAZON (2021) - $31.16 billion
• MICROSOFT (2021) - $8.53 billion
• YOUTUBE (2021) - $6.01 billion
• WITTER (2020) - $2.99 ​​billion
• ADOBE (2020) - $887 million

As of 2023, the top 5 software companies in the world are as follows.

1. Microsoft

As the manufacturer of the operating system “Windows” that powers nearly one billion computers worldwide and the most popular productivity software “Microsoft Office”, Microsoft is the leader of the software industry with its revenue of 168.1 billion dollars in 2021. Founded in 1975 by founders Paul Allen and Bill Gates in Albuquerque, New Mexico's largest city, the company is now headquartered in the small town of Redmond, Washington.

1. Oracle

The American company Oracle, which is the second largest software company in the world with a worldwide revenue of 40.5 billion dollars last year, is a worldwide leader in Software as a Service (SaaS) as well as enterprise software. Oracle software is frequently used primarily in Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Capital Management (HCM), and Supply Chain Management (SCM) business areas. The company, headquartered in Silicon Valley, was founded in 1977 by Larry Ellison, Bob Miner, and Ed Oates.

1. SAP

SAP (Systems, Applications & Products), the largest software company in Europe and the only non-American company among the top 10 software companies in the world, ranks third on our list with its revenue of 32.3 billion dollars last year. The German company, which is the worldwide market leader with its Enterprise Resource Planning (ERP) software, provides its customers with Software as a Service (SaaS) as well as enterprise software. The company, currently headquartered in the town of Walldorf in the city of Baden-Württemberg, was founded in 1972 by five former IBM engineers.

1. IBM

Founded by Charles Ranlett Flint in 1911, IBM (International Business Machines) is the oldest software company still in existence, with a revenue of $23.4 billion in 2021. Headquartered in Armonk, New York City, the company is a global leader in the development of cloud and computing software.

1. Salesforce

Salesforce, which is the fifth largest software company in the world, is an American company founded in 1999 by four former Oracle executives. The company, which generated $17.1 billion in revenue last year, is headquartered in San Francisco. Salesforce is the world leader in Customer Relationship Management (CRM) software.

Software companies such as Adobe, Fiserv, ADP, Dell Technologies, and Broadcom come after the companies we have mentioned.

We wouldn't be lying if we say that software companies keep the university degree a little bit more in the background when hiring compared to other types of companies. Although this situation differs from company to company, generally anyone who understands programming can easily work in these companies.

In addition, when we look at the people working in software companies; We can easily see that people with more technical knowledge such as computer engineers, software engineers, web design specialists, and graphic design specialists work in these companies.

Software companies can receive a wide variety of requests and feedback from their customers, and accordingly, they can create very different projects. Therefore, this situation may create the need for people with very different skills from various sectors to work in this sector. In addition to the professions listed above, digital marketing managers, brand directors, copywriters, content editors, social media specialists and project managers, etc. People from different professions, such as software companies, can find a place for themselves within the structure of software companies.

In short, those who work in software companies become interested in the digital world and are talented in this field.

Some of the services of software companies fall under the service area of IT companies. However, the main difference between software companies and IT companies is that software companies produce, modify or maintain valuable products while IT companies have the task of creating, updating, or maintaining the IT infrastructure. IT companies are companies that make all systems, devices and software work together to help individuals complete tasks.

Software companies mainly develop, distribute and maintain software. IT companies encompass any job related to computer operation or development where software is a crucial part.

A good marketing strategy is very important for software companies as it is for every company. To find more customers, a software company needs to have a multiplatform approach supported by a talented team that can direct potential customers to their company and products.

The first thing a software company that wants to promote itself should do is to tell people about its brand and introduce it. One of the biggest mistakes made by today's technology companies is to bore the other party by using excessive technical jargon during communication. What needs to be done at this stage is to inform people about what your company offers businesses and how to make them better.

When it comes to marketing, one of the must-haves is of course social media. Investing in social media, in the long run, is critical. Many companies often delegate their social media responsibilities to inexperienced interns, so try to get ahead of them by working with an experienced and skilled communicator who can represent your brand effectively.

One of the most critical points is to use a consistent SEO strategy. As with social media marketing, a quick and simple effort will not be enough in SEO. Even if you don't get the results you want from your SEO efforts at first, don't give up right away. To get good results, you need consistent keyword research and shareable content that will strengthen your website by turning it into a knowledge hub and boosting rankings in search engines.

If you follow these steps correctly, there will be no obstacles in front of you to achieve successful results.

There are a few key points to consider when choosing the software company that is best for you in your location. Before deciding on the software company you will work with, you should be very careful about these points:

You can make your selection from a website that displays software companies suitable for you, such as the Software Company Network.

You can identify software companies that are close to where you live and conduct face-to-face interviews with them.

You can ask the candidate companies you want to work with to see their sector-based services and review their previous projects.

Do not forget to make sure that the companies you are considering working with can be a solution to your needs.

If you pay attention to these points, you can find the right software company for you.

Here are some of the best services offered by a software company:

• Custom Application Development

Businesses that want to offer certain solutions to a certain market segment generally prefer custom development. It involves a comprehensive process for software companies to identify the need, develop software, perform tests and bring it to market.

• Mobile Application Development

The area that software companies serve the most is developing mobile applications for both iOS and Android devices.

• Enterprise Applications

Businesses need systems and portals for internal operations management. Enterprise applications include CRM systems, ERP systems, content management systems, and others. These systems keep the business running smoothly.

• Digital Transformation

Known as software companies providing modern technology solutions to businesses, digital transformation services include Artificial Intelligence and Machine Learning solutions, Robotic Process Automation (RPA), Cloud Computing, Augmented & Virtual Reality, and the Internet of Things. These technologies provide efficiency and help businesses stay up to date.

• IT Consulting Services

Software companies provide IT consulting to businesses to help the business achieve their goals through technical advice, support and maintenance, network systems and IT function management.

• Web Design and Development

Building a website is at the core of every software company. Web design includes UI/UX design for a website and software companies have excellent web development knowledge for different industries.

Of course, the prices will vary according to the project and the size of the companies, but if we say something on average, we can say that the prices are in the range of 10,000-50,000 dollars.

Software developers who want to work in a good software company that has proven itself in the industry and won the appreciation of its customers with the projects it produces can have many different paths to follow. If we unpack the most ideal of these ways:

 First of all, what you need to do is to study university departments that will provide you with technical equipment, such as software engineering or computer engineering, and get a diploma from these. You can even choose to finish a program that will level up your skills, such as a master's degree.

The second thing you need to do to put the theoretical education you received at the university into practice and gain experience in the sector is to do an internship. Interning while studying at university is the best way to gain experience and plays an important role in developing your skills.

After doing internships in various places, it's time to work as a junior software developer. This position is an entry-level role that supports your professional development and knowledge and significantly expands your work experience.

While following the steps in this section, add every software project you have contributed and completed to your portfolio. When employers see proven records of your software design, implementation, testing, and maintenance approaches, they're more likely to engage with you and add you to their teams.

Depending on your professional interests and career goals, you can attend many programs and get certificates from them. Certifications in certain programming languages ​​or database management, for example, are another item to consider as you progress in your career. Include any achievements that enhance your experience and skills, including these certifications.

As in every sector, the networks you establish will have a very positive effect on finding a job in software companies. That's why job fairs and professional workshops are excellent opportunities to meet potential employers and connect with other people. These types of career events provide you with many opportunities to share your portfolio and resume, connect with experienced professionals, and communicate your interest in open positions.

After following the necessary steps, if you think you are a competent software developer, you can apply for any position in the software companies you want through online platforms. After this stage, you can start working after completing mutual agreements with companies that want to work with you.